Credit Mikel JasoTimes Insider delivers behind-the-scenes insights from The New York Times. In this piece, Mark Bulik, a senior editor, writes about recent tests designed to see what kind of headlines attract most readers.I’d like to think we haven’t started any domestic spats. I’d like to think there’s never been an occasion when two partners were sitting across from each other, looking at their laptops, with one saying, “Hey, did you see this Times headline about Trump getting $2 billion worth of free

Source: Which Headlines Attract Most Readers? – The New York Times

By Joe Escobedo:

In 2015, more than 800,000 Chinese made their way across the Pacific to Los Angeles , says Kate Chang, head of the Los Angeles Tourism & Convention Board in China. For those unable to make the trek stateside, two millennials from Los Angeles (L.A.) are bringing a taste of California to Beijing, with their successful F&B venture, the widely lauded restaurant Palms L.A. Kitchen and Bar.

So how did these two entrepreneurs compete and thrive in the Chinese capital’s dog-eat-dog F&B scene? A clever use of digital marketing and effective online marketing was crucial to the success of Palms L.A., according to its founders.

Founded by Christian Jensen and Michael Tsai, Palms has become a hotspot for anyone looking to take a break from Beijing’s hustle and escape to California, if only for an hour or two.

“California means sunshine and lifestyle. Palms brings the relaxed-yet-sophisticated, youthful and eclectic vibe of the L.A. dining experience to China,” explains Christian.

Like many expats in China, the couple originally planned to stay for a few months, but the global recession happening in the West influenced their decision to stay. After five years in the corporate jungle, the duo decided to quit their day jobs and open Palms, China’s first Mexican-Korean fusion restaurant, in 2014.

Source: How Digital Marketing Helped Bring A Taste Of L.A. To Beijing

For decades it seemed as if time in Myanmar had stood still. Years of isolation under military rule meant, among other things, that there were few skyscrapers, industries were controlled by the government, no Levi’s jeans and Coke were sold in shopping centers, and ordinary people had little knowledge of, much less access to, the digital world.

No longer. Myanmar is opening up to the world with a new civilian leadership, and the era of cheaper calls and Internet service is at hand. Until 2011, SIM cards cost around $1,000 or higher, according to various news reports. But with foreign telecom companies coming in, the price has dropped to less than $2.

Source: Is Bindez the Google of Myanmar? – Inc